Brands Hawking Black Friday Discounts on Their DTC Sites

As retailers ratchet up their Cyber Week promotions, brands are stepping up direct-to-consumer offers to win high-margin sales, we found in emails and scans of e-commerce sites Monday. In an offer that ends Tuesday, Bose is shaving an extra $50 off the price of the SoundLink Mini II Bluetooth speaker for members of its loyalty club, bringing it to $129. Samsung showed the Galaxy Z Fold4 (starting at $569) with an instant $350 discount, plus $300 guaranteed trade-in credit on Galaxy and Apple phones in “any condition.” Another Samsung Black Friday deal had the Odyssey Ark 55-inch curved gaming screen at $700 off to $2,799. Its 65-inch QN90B Neo QLED 4K smart TV was $1,000 off Monday, a 38% savings to $1,599, the same Black Friday deal price at Best Buy. Leica shoppers who buy an SL2/SL2-S camera body or bundle will get a free M-Adapter L (valued at $450) in a Black Friday deal, Leica said. Anker accessories are up to 30% off in a series of limited-time deals that change each day through Dec. 4.