New Class Action Targets Pixel Tool's Use on Tax-Preparation Sites

A new class action alleging misuse of the Pixel tracking tool on H&R Block, TaxAct and other tax-preparation websites was filed Monday against Meta in U.S. District Court for Northern California in San Francisco. When a customer communicates with the tax-preparation website and Pixel is present on the customer portal login page, the Facebook Pixel source code “causes the exact content of the communication” to be redirected to Facebook, alleged plaintiffs Crystal Craig, Tiffany Bryant and Sait Kurmangaliyev in their complaint (docket 3:23-cv-00315). The communication is conveyed to Facebook “in a fashion that identifies them as a tax filer and sends filers’ tax-return data to Meta without their consent and in violation of federal law,” it said. Meta didn’t comment Tuesday. The plaintiffs in two similar tax filing website cases against the Pixel tracking tool in the same San Francisco court oppose Meta’s request to consider whether their cases should be related to and consolidated with the consolidated Meta Pixel healthcare cases (see 2301110038).