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IPhone 15 Pro Has ‘a Lot More’ Aluminum Than Titanium, Says 9th Circuit Appeal

The district court abused its discretion in denying pro se plaintiff-appellant Ganiyu Jaiyeola injunctive relief to stop Apple, AT&T, T-Mobile and Verizon from advertising that the iPhone 15 Pro is a titanium phone by disregarding “standing precedents” on false advertising in California, said Jaiyeola’s opening brief Friday in his 9th U.S. Circuit Appeals Court appeal to reverse the district court’s decision. The 9th Circuit, in a Dec. 14 order, also denied Jaiyeola’s emergency motion for injunctive relief to enjoin the iPhone 15 Pro titanium advertising at the peak of the holiday shopping season (see 2312150041). Jaiyeola has a 1995 doctorate in materials science from the University of Connecticut, and worked as a metallurgist for Apple for 18 months through Aug. 8, said his brief. There’s “a lot more” aluminum alloy than titanium alloy in the iPhone 15 Pro, it said. Considering all the alloys in the iPhone 15 Pro, aluminum “has the largest material surface area,” it said. Titanium is highly valued for its strength-to-weight ratio and corrosion resistance, it said. But after processing, titanium is more than 40 times more expensive than the “corresponding” stainless steel components of the iPhone 15 Pro and nearly 20 times more expensive than the aluminum components, it said. Jaiyeola has Article III standing to bring his claims, said his brief.