Bonta's 'Investigative Sweep' Targets Streaming Services' Opt-Out Policies

California Attorney General Rob Bonta (D) announced an “investigative sweep” of streaming services and devices, alleging they don't comply with the California Consumer Privacy Act’s (CCPA) opt-out requirements for businesses that sell or share personal information of consumers, said a Friday news release. The investigation covers services that don’t offer an easy way for consumers to stop the sale of their data, said the release. The CCPA “secures increased privacy rights for California consumers,” including the right to know how businesses collect, share and disclose their personal information, it said. Under the CCPA’s right to opt out, businesses that sell personal data or share personal information for targeted advertising must give consumers the right to opt out, it said. Exercising that right “should be easy and involve minimal steps,” it added. Consumers using a smart TV should be able to navigate to the settings menu in a streaming service’s mobile app and enable the “Do Not Sell My Personal Information” setting, it said. Consumers’ preference to opt out should be “honored across different devices if they are logged into their account when they send their opt-out request." In addition, consumers should “easily encounter” a streaming service’s privacy policy with their CCPA rights, it said.