Parties Seek Another Extension for MLB.TV's Response in Tracking Tool Class Action

The parties in a Video Privacy Protection Act (VPPA) lawsuit against MLB Advanced Media (MLBAV) over ad tracking technology are seeking an extension to further extend the deadline for MLBAM’s response to plaintiff Bryan Henry’s complaint, said their proposed joint stipulation and order Wednesday (docket 1:24-cv-01446) in U.S. District Court for Southern New York in Manhattan. Henry’s Feb. 26 class action suit alleges MLB.tv collects and shares website and app users’ personal information with its third-party business partners via cookies, software development kits and tracking pixels without obtaining their consent. The parties filed a joint motion April 29 to stay all deadlines and extend MLBAV’s deadline to answer Henry’s complaint for 60 days pending mediation; the court granted the motion to stay and extended the deadline for a response to Tuesday. The parties scheduled a mediation conference for July 23, said the stipulation, and they agreed to further extend the deadline for a response to Aug. 22 to facilitate the mediation, prevent unnecessary expenses and serve the interest of judicial economy in the event they reach a settlement, said the filing.