Incompas Opposes DOJ's Proposed Remedies in Google Ad Business Case

Incompas weighed in Wednesday against “remedies proposed by the government, including a forced divestiture,” in DOJ’s antitrust case against Google’s ad tech business (see 2506110049). The remedies trial “has reinforced the critical principle that successful and innovative companies should be encouraged, not dismantled,” said Incompas CEO Chip Pickering. “True competition in the marketplace, not government-mandated restructuring, is what drives innovation and benefits consumers.” Pickering added that as the trial unfolded, “witnesses explained that the DOJ’s untested proposed remedies would cause harm to the small and medium-sized businesses that depend on affordable ads to reach customers on different mediums.”